One of the nation’s largest quick-service chicken restaurants is preparing for a big day. On Friday, July 10, 2009, Chick-fil-A is planning a fun promotion to get consumers involved with the chain’s mascots, the sign carrying, ‘Eat Mor Chikin Cows.’ The restaurant chain’s fifth annual Cow Appreciation Day celebration, is an unofficial, yet nationally recognized observance because anyone who visits any of the chain’s restaurants dressed as a cow on Cow Appreciation Day will receive a free Chick-fil-A Meal.
The cow mascots are a well-known business mascot. What doesn’t get as much attention for the country’s second-largest quick-service chicken restaurant chain (based on sales), is Chick-fil-A’s unique opportunity for aspiring entrepreneurs. Selected franchisees are granted a license to operate a Chick-fil-A for an initial financial commitment of $5,000. Chick-fil-A locations produced record sales last year of $2.96 billion – a 12.17 percent overall increase and a 4.59 percent same-store sales gain that helped extend the chain’s streak of consecutive sales gains to 41 years!
If you are more interested in a free boneless breast of chicken sandwich or nuggets than the business basics of Chik-fil-A, the restaurant is offering resources to help customers dress up and cash in with a free entrée of choice, a side item and beverage. A full cow costume is required for the complimentary full meal. Chick-fil-A has launched a special website dedicated to the occasion, www.cowappreciationday.com In addition to providing further details about the event, the site offers cow costume tips as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes. The site also will host two online photo contests, one contest for adults 18 and older and another for children 10 and under. Both contests will award free Chick-fil-A products for a year to the best cow-dressed customers, and children will also have the opportunity to win a $1,000 U.S. Series EE Savings Bond and a digital camera through the kid’s photo contest