Marketing Campaign Powered by the Sun Offers Free Wi-Fi Service & Power to Recharge! Could It Work For YOU?

Does your laptop need a charge?  Looking for Free Wi-Fi Service when you are traveling on a business trip?  Look for the closest giant solar flower.  No, really.  “Solar Flowers” reaching up to 18 feet high are sprouting in six cities across the nation. These oversized sculptures are not only good for reviving spirits, they deliver power to revive cell phones and laptops too!

Boston is the first city to host the giant flowers partially powered by solar panels on the back of their petals and the base of their stems. Each of the five Solar Flowers provides seating for up to 10 people, access to free Wi-Fi service and power to charge cell phones and laptops.

The environment friendly bouquet is part of an exhibit called “Harmony Between Man, Nature, and Machine,” and a marketing campaign from Toyota.  The car maker says the giant solar flowers help demonstrate the balance the Prius helps strike between the needs of man and nature.

Toyota’s outreach extends to transit commuters who will discover solar ventilation bus shelters as another part of the “Harmony Installation” campaign. The special bus shelters feature solar panels on the roof that help run fans and circulate air within the shelter. This experience is designed to demonstrate Prius’ available Solar Powered Ventilation System, which uses a fan to draw outside air into the cabin to reduce cabin temperature when the car is parked in direct sunlight.

After Boston, the “Harmony Installations” will travel to New York, Chicago, Seattle, San Francisco and Los Angeles—so if you need an earth friendly recharge; look for the giant solar flower near you!  If you are interested in connecting with consumers in a new way check out the many resources at  You will find podcasts, articles and streaming videos—all free 24/7 to help you make new and lasting connections in business!

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