Technology is making it easier for entrepreneurs to use video online to demonstrate products and services to consumers.  Now, technology is being used to run video advertisements in print. Yes, print. 

The newest issue of Entertainment Weekly offers readers the possibility of being a part of media history.  Select print issues of the entertainment magazine will carry what CBS and Pepsi are calling the first video in print promotion or VIP for short.  Opening the page of the magazine will activate the video and audio.

I found this video of the upcoming issue on YouTube which features the characters of one of my favorite shows, the Big Bang Theory.

Actor Jim Parsons who portrays Sheldon Cooper believes he is appearing in technology on the pages of Physics Today, rather than the September issue of Entertainment Weekly. 
While the ads will be in every copy of the magazine, the video player will be included in select issues delivered to New York and Los Angeles.