Business Takes Center Stage as LouFest Cancels and Community Support is in the Spotlight

Financial issues and a wet weekend weather forecast are two of the reasons the producers of LouFest gave for leaving music fans and local businesses high and dry with just three days notice.

Just hours after the cancellation announcement, the Saint Louis community began organizing to minimize the impact on music lovers, entrepreneurs and small businesses impacted by the LouFest cancellation.les_paul_guitar

Front Gate Tickets, the festival’s ticketing agent is set to refund music fans for their tickets. A two day pass for the event started at $105.00 and went up to $360.00 plus fees.

The artists and businesses taking part as vendors are not as lucky. Most have paid thousands of dollars in vending fees to be part of the festival and invested even more money in extra inventory to be ready for the fans in what was touted as the biggest festival ever with more than 40 acts.

A lot of extra food was ready to feed hungry fans. Local restaurants are working together with cross promotions and special events this week to minimize the impact.

Saint Louis Mayor Lyda Krewson is urging people to get out and support area restaurants and music venues. She posted lists of the local artists, restaurants, brewers and craftspeople who are a part of the LouFest vending list on social media.

The St. Louis Brewers Guild also went to social media to appeal for support for the local hospitality community: “We are devastated to learn news that LouFest Music Festival has been cancelled just days before the event. We loved supporting this event and were thrilled to be working with their team to help create a local beer-focused footprint for the event this year with “BrewFest”. Our local breweries and restaurants have invested so much in terms of time, planning, sponsorship fees, brewing and packaging tons of beer, food ordering, promotion, and staffing and this is a huge blow. Please take a look at the lineups for both BrewFest and the Nosh Pit and go out of your way to show these folks some extra love if you can. Thank you for supporting our local beer and food scene.”

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Schlafly Beer designed a special commemorative can exclusively for the festival along with a special run of that beer. It is a big investment for the brewery.

Schlafly is also reaching out to LouFest attendees with a special offer; “We’re inviting all Loufest ticket-holders to join us Saturday, September 15 at the Schlafly Tap Room. Doors open at 11 a.m. with the tasting from noon to 4 pm. We will be offering 10% off tasting tickets starting today at 10 a.m. through this weekend for Loufest ticket holders here with the code ‘LOUFEST18’. Loufest ticketholders can also pick up a free commemorative can by showing their ticket stub, wristband, or receipt at either one of our brewpub location starting on Friday at 5 p.m. While supplies last and limit of one per ticket-holding customer.”

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Robert Plant and the Sensational Space Shifters who were supposed to headline at LouFest will perform at The Pageant Sunday night. rock-concert-crowd_925x

Other alternative LouFest performances include two stages at the Grandel Theater in Grand Center from 2-10pm Sunday with more than a dozen bands scheduled to play. The event will be free and local vendors are invited to take part.

Retailers who invested money in LouFest are also a part of a pop up experience all weekend on Cherokee Street.

Arch Apparel, a Saint Louis based clothing manufacturer that created special LouFest branded merchandise is offering an alternative weekend event for fun and to support businesses. The ArchFest is an indoor event scheduled for Saturday and Sunday at Arch Apparel’s showroom and warehouse at Watson Industrial Park in Crestwood. The warehouse block party will feature music and many of the vendors who were planning to be a LouFest. Want more information on #ArchFest? Check out Arch Apparel’s Event Page.

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To read the entire LouFest cancellation statement and view more of the participating vendors visit http://loufest.com/

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