Made in the USA: Online Reality Series Get on The Shelf Invites Consumers to Have a Say

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Made in America an important selling feature.

Made in America an important selling feature.

When shopping  do you check where the product originates or is produced?  I know I do.  It is a global marketplace we live in and consumers know not all nations’ standards are the same.  In China, about 38 percent of Chinese surveyed in a recent Pew Research Center poll reflected food safety is a very big concern in China.  This is a jump from 2008, when only 12 percent of Chinese respondents agreed.

It is little wonder with these concerns, “Made in the USA” is currently one of the hottest labels around!  Seventy-four percent of the Americans in a Consumer Reports National Research survey had tried to buy a U.S.-made product in the past year.

Made in America is not just a marketing slogan!  It is important to your family and your future.  Did you know these facts about manufacturing in America?

The United States is the world’s largest manufacturing economy, producing 18.2 percent of global manufactured products, according to the World Bank. China is second with 17.6 percent.

U.S. manufacturing produces $1.8 trillion of value each year, or 12.2 percent of U.S. GDP. For every $1.00 spent in manufacturing, another $1.48 is added to the economy.

Manufacturing supports an estimated 17.2 million jobs in the U.S.—about one in six private sector jobs. Nearly 12 million Americans (or 9 percent of the workforce) are employed directly in manufacturing.

Walmart is again giving American inventors and manufacturing a boost with the return of the popular original online reality series. The first episode can now be viewed at getontheshelf.walmart.com, and the retailer is asking the public to decide which new products from American entrepreneurs will appear on its shelves this fall.

The five weekly “webisodes,” which go live on Tuesdays beginning at 12:01 a.m. ET from Sept. 24 through Oct. 22, 2013 feature a group of finalists under the same theme, such as Kid Stuff or Great Gadgets. The video shows give viewers a chance to learn more about the entrepreneurs behind the inventions and watch as they pitch their product to a panel of Walmart.com judges.

After each weekly online episode, voters have 72 hours to cast their votes for the winner, who will have their product sold on Walmart.com. A grand prize winner will also be selected based on the number of preorders of the product, and will receive additional support marketing from Walmart.com plus an introduction to the Walmart stores’ merchandising team to potentially be sold in Walmart stores. Last year’s three winning products are sold in select Walmart stores and on Walmart.com.

“Get on the Shelf celebrates the resilient and tenacious spirit of American entrepreneurs, many of whom have been working hard for a big break like this,” explains Kelly Thompson, senior vice president of merchandising for Walmart.com said in a statement. “The web series creates more exposure for finalists to share their inspiring stories, which makes for captivating reality TV that’s also interactive since American consumers can vote for the next great product at Walmart.com.”

More Small Businesses are Tapping the Power of Video Online

More businesses are finding video content is boosting business and helping get attention.  If you can create a popular viral video; your business name could soon become a common household phrase.  A new online video playing on thousands of computers may just do that!

One of the summer’s top movies around the world is “Transformers: Revenge of the Fallen.”  The popular movie may be the inspiration behind a viral video starring a laptop in what seems to be an ordinary small business or office.  However, as the video progresses it becomes apparent this is no ordinary MacBook laptop when the computer begins a transformation!  This popular video is a viral ad for La Poste, the French post office!  Click here to see versatile laptop at work: 

Online video is helping many small business owners connect with consumers and open new markets.  To learn more about the growing explosion of online video click here.