Winter Weather Impacting Your Business? Ways to Warm Up Customers and New Opportunities

wINTERCOUPLE_CM9W9UHKKKExtreme winter weather is impacting business. Not only do entrepreneurs have to deal with the actual assault of storms, it is an extra effort to get customers into the mood to spend. Many restaurateurs are experts in finding creative ways to entice customers out of their cars and homes into businesses during winter.

Why are successful restaurants so great at winning customers in winter? They have a lot of experience. Every year, after the winter holidays many customers resolve to lose weight, save money, or even give up on going out. These popular resolutions have prompted restaurateurs to find creative ways to attract new guests.

wINTER_TROPY_TRCKTBXVXSSlashing prices on the menu isn’t the first choice for most restaurants because it cuts profits. Instead, special opportunities for guests and personalized promotions are very popular for many hospitality businesses.  These custom experiences can include classes, competitions, or partnerships for charities or community efforts. Not only can these special events attract positive publicity, it shows customers they’re patronizing a business that gives back to causes they care about.

Restaurants are great at creating customer connections in their communities. Some 94% of U.S. restaurants make charitable contributions, which add up to more than $3 billion a year according to the National Restaurant Association. For example, during the government shutdown hospitality businesses in Washington, Saint Louis, Atlanta and many other cities reached out to furloughed government employees.photo-1514893011-72dfa15bd29c

So what can you do if your business is not in the hospitality industry? Partnerships make it possible for entrepreneurs to expand their reach in their communities. For example, during the government shutdown businesses outside the hospitality industry stepped up to aid restaurants feeding furloughed workers. Offering this help creates connections to long-term loyal customers who will remember long after the event.

WINTER CITY_CNPDGXNQNPIt doesn’t have to be a food event to partner with local businesses and attractions. Think about what sets your company apart and how you use this difference to give back. A car dealership might inspire a video game competition at a popular sports bar or a local wellness center might help sponsor a smoothie tasting event. Coming together on an event or special menu item can connect with customers’ health goals or leisure activities while providing some excitement on cold winter days.

Are you looking for a way to get started? Look around your community and at your calendar. Special days like “Random Acts of Kindness Day”, “World Smile Day” or “Hugging Day” can give you some inspiration for a low cost promotion and perhaps a new partnership to connect with new customers.LUBQRTO8JB_handshake

 

A Simple Secret 1 in 4 Americans Use to Feel Better and Improve their Lifestyle

Would you like to feel better and perhaps get a professional boost too? It is not a new juice cleanse or exercise regime I want to share; it can be as easy as walking a dog or reading to a toddler. It is an opportunity to grow personally and professionally as a volunteer. Health and lifestyle research finds there are many benefits for volunteers.11084281_825868887478501_532518496970130019_n

Here are just a few:

Volunteering connects you to others
Volunteering increases your social and relationship skills
Volunteering increases self-confidence
Volunteering combats depression
Volunteering with animals has been shown to improve mood and reduce stress
Volunteering can reduce anxiety
Volunteering can provide career experience or allow you to practice work skills

Many of your neighbors are enjoying these benefits. More than 62 million people give their time according to Bureau of Labor Statistics. It works out to one in four Americans volunteering their time.

Do you have a story about a volunteer experience to share? I would like to hear your tips and experiences as a volunteer. I volunteer in a couple of ways, but my favorite is the adoption center where I found my pets, the Animal Protective Association of Missouri (APAofMO).

Volunteers and educators from APA of MO Adoption Center work with children

Volunteers and educators from APA of MO Adoption Center work with children