The NFL season is just getting underway and the Super Bowl is months away, but the buzz around the big game has been underway for weeks. Super Bowl 2014 is the first game hosted by two NFL franchises: the New York Jets and the New York Giants. From the halftime show to the price of commercials for Super Bowl XLVIII; social media is full of anticipation. Super Bowl advertisers are signing on to spend a record-high average price of $4 million per 30-second spot!
Small business owners also are working to make sure their companies get a part of the biggest show on turf. One small business will be part of the Super Bowl commercial lineup along with the big brands courtesy of a software giant. Intuit, maker of QuickBooks, is sponsoring ‘Small Business Big Game’, a contest in which one small company will receive a 30-second commercial in Super Bowl XLVIII. In addition to a professionally produced television commercial, there are other smaller business building prizes up for grabs in the online competition. Entry deadline is September 22, 2013 at http://www.smallbusinessbiggame.com/
The Super Bowl is not a one-day game and business opportunity. The big game is a series of events attracting hundreds of thousands of people who will not be the MetLife Stadium in East Rutherford, New Jersey. Both New York and New Jersey will be hosting special events and celebrations for the NFL’s biggest event. For example, Broadway ‘s district, from 34th to 44th, will be renamed Super Bowl Boulevard, and closed to traffic for four days of concerts, football clinics and free events leading up to the Super Bowl. New Jersey venues are scheduled many activities including Super Bowl Media Day on and the NFL’s Tailgate party at Meadowlands Racetrack.
All of these events have entrepreneurs and small business owners working to make sure their companies are ready to do business with the National Football League and partner organizations for Super Bowl XLVIII. The league and Goldman Sachs 10,000 Small Businesses initiative is already reaching out to small business. For more than a decade, the NFL has been building connections between the league and small business in Super Bowl host cities. An initiative known as the NFL’s Business Connect holds training sessions and workshops to educate local businesses about the process of pursuing and winning contracts. A free participant guidebook to NFL’s Business Connect is online now at http://nynjsuperbowl.com/participant-guidebook.
The NFL’s Business Connect will present informational workshops featuring local and national speakers, access to potential opportunities for Super Bowl-related business contacts, networking events and an online Business Resource Guide. While much of the business is centered on the big game, the program strives to develop business relationships that will continue long after the nation’s largest sporting spectacle moves on to another city.